Have you been in a slump in blogging? Are you trying to find the right way to stay consistent in the content you deliver on your blog? There are many bloggers who use an editorial calendar to keep track of their month to month post plans. An editorial calendar is essentially a one stop shop for you to determine what topic will be published on your blog and when.  Having an editorial calendar for your blog really helps you to achieve blogging success without added stress.

How to Setup your Blog Editorial Calendar

Start the process by determining how often you are able to and desire to blog. Be realistic in your expectations, if you have found 7 days a week content is too much but have been able to remain consistent at 2 days per week, then go with the latter. Once you have developed the strategy plan on how frequent you will have new content, you are able to move forward to the next step.

Figure out what your niche market is. Who are you writing this content for? Learning about who will be reading your content is the next step to determining how your editorial calendar will be setup. Think about this step as blogging for people you have currently as readers and you wish to attract to your blog content. Select topics of blog content based on who you will be writing for.

Once you have completed the process of how often to post on your blog and the audience you wish to reach it’s time to start brainstorming. Work to create titles that reflect popular topics, consider answering a question on the topic you wish to write about. Many people type a question into a search engine as opposed to an actual keyword. You will want to have your titles reflect what users may be searching for online.

What to Use for a Blog Editorial Calendar

There are many ways to setup a blog editorial calendar, obviously we have already discussed the starting points to develop a content strategy, but now it’s time to determine what program you will use to create this blog editorial calendar. The most popular option is Google Docs, within Google Docs you have a spreadsheet option and you can download a calendar template that will allow you to put your blog content titles within each day you allot for that topic.

If you prefer to have a paper version of a blog editorial calendar there are many options available for this. You can use an old school desk calendar that has huge spaces to write on or you can pick up a small pocket size calendar to use for your blog editorial needs. The preference of which type of blog editorial calendar to use is a matter of which method will work best to keep you held accountable.

You will want to make sure you stick firm to the blog editorial calendar you have set, check it each day and add notes as necessary. When you start using a blog editorial calendar you will find that your traffic increases because readers know what to expect from your blog and desire to see what is coming next week.